A multi-partner ticketing marketplace in build for a live-entertainment producer, designed to recapture the commission currently paid to third-party platforms and to own the audience relationship outright.
Workflow challenge
Machi produces large-scale live shows but sells every ticket through third-party marketplaces. Commission leaves before Machi sees a cent, the brand sits inside someone else's app next to competing listings, and the buyer data that would fill the next show belongs to the platform.
Between 15 and 25 percent commission on every ticket sold.
No owned channel, so the brand competes inside a marketplace it does not control.
No buyer data, so every show starts audience-building from zero.
The Kelin approach
Kelin Studio is building a marketplace of Machi's own, where Machi publishes its shows, invites partner organisers on at a 5 percent fee, and owns the customer relationship end to end. Three AI surfaces carry the product: conversational event search, full event page generation from a single prompt, and a per-event service agent that answers fan questions in the fan's own language.
Outcome
The economics are the product. On a base case of 2,000 tickets a month at S$88, third-party commission at 18 percent costs S$31,680. On Machi's own platform at 4 percent all-in, that same month costs S$6,980, returning S$24,700 to Machi, or S$296,000 a year, with partner fees on top. The platform is in active development and these figures are modelled projections.
Implementation snapshot
Representative implementation pattern for businesses moving from manual operations to connected CRM, support, and knowledge systems.
Kelin Studio
Transformation note
