who we are

Q: Who is Kelin Studio best for?

We work best with traditional and growing SMEs, service firms, agencies, retail, F&B, e-commerce, education, and professional services teams that rely on too much manual work.

Q: When should a business add AI to its workflows?

AI works best when workflows, data, CRM, ERP, reporting, and team ownership are clear. Kelin helps modernize the operating system and add AI where it improves real work.

Q: Can Kelin Studio implement CRM or ERP workflows?

Yes. We help design and implement CRM pipelines, ERP workflows, automations, integrations, dashboards, and internal tools.

Q: What makes Kelin different from a typical AI agency?

We focus on practical systems, not demos. The goal is fewer manual handoffs, clearer data, better team adoption, and AI that fits real business operations.

are

Singapore & SEA

View our approach

Kelin Studio turns manual operations into connected systems: CRM, ERP, workflows, dashboards, and practical AI that teams can actually use.

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What Kelin does

Kelin Studio is a software studio in Singapore. We build the CRM, ERP, dashboards and internal tools a growing business runs on, and add AI where it saves real work.

Our mission

We help SMEs and service businesses replace manual work with CRM, ERP, workflow automation, dashboards, cloud infrastructure, integrations, and AI systems that support daily operations.

Our view

Modernize the operating foundation.

Connect sales, operations, and finance.

Automate repeatable manual work.

Make data visible in live dashboards.

Add AI only where it improves outcomes.

Start with a systems audit

We identify manual bottlenecks, priority workflows, and the cleanest path to ROI.

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Our focus

Kelin Studio focuses on practical transformation: clear roadmap, clean implementation, staff adoption, and systems your business can improve over time.

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Transformation pillars

Built for Singapore SMEs

Partners who unlocked ai powers

ERP

Build one source of truth for leads, customers, follow-ups, and sales reporting.

CRM

Turn scattered operations into structured workflows across orders, inventory, finance, and delivery.

SEO / GEO

Automate repetitive approvals, handoffs, notifications, documents, and admin tasks.

Landing

Move business systems into secure, scalable cloud infrastructure with cleaner access control.

Replace manual reports with live dashboards for sales, operations, and management visibility.

SEO/GEO

Deploy practical agents that search knowledge, draft responses, route work, and support staff.

Sales Engine

Create custom AI tools for proposals, content, customer support, and document workflows.

Events

Connect CRMs, ERPs, websites, forms, databases, spreadsheets, and analytics tools.

ticketing

Improve adoption with training, SOPs, testing, monitoring, and continuous iteration.

Landing

Prioritize the highest-value system upgrades alongside practical automation and AI opportunities.

Join the future of ai revolution

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Transformation pillars

The Kelin Transformation Path

Diagnose
01 Audit
Map operations, CRM data, ERP needs, reporting gaps, and high-friction manual tasks.
Design
02 Roadmap
Prioritize the systems, automations, integrations, and AI use cases that create the clearest business value.
Implement
03 Build
Configure CRM and ERP workflows, cloud data flows, dashboards, internal tools, and AI assistants.
Improve
04 Adopt
Train teams, monitor usage, refine automations, and expand AI as workflows mature.

We

trust

Digital transformation gives AI a place to work: connected workflows, reliable data, and clear ownership.

Book a call and map your next system upgrade.

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Book a call

01235

Transformation pillars

01346

Typical sprint window

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Shared source of truth

00123

Layers: process, data, AI

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Black-box implementation

How we work

Cross-functional implementation team

Bernard Tay

Director, ex-Amazon

Knowledge bases

Human review flows

Edward Zhang

Creative Technologist

Process discovery

Operating model

ROI prioritization

Mike Xu

Solution Architect

CRM setup

Sales automation

Reporting

Yongchun Xin

Data Scientist, ex-IBM

Data pipelines

Dashboard design

API integration

Margo Ma

Project Manager

Workflow mapping

ERP logic

Process controls

Need a practical implementation partner?

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execution signals

Business-first discovery

System integration depth

Adoption and enablement support

Capability

Use case

Layer

Digital foundation

CRM, ERP, workflows

Core

Connected data

Dashboards, reports, integrations

Data

Practical AI

Chatbots, agents, custom LLM tools

Adoption

Training, SOPs, iteration

Team

Governance

Human review, security, access, SEO

Trust

Our products

Products we build and run

Kelin Studio was founded by Edward Zhang. Alongside client work, the team builds and runs its own products.

Volumet
3D laser scanning in Singapore for as-built drawings, Scan-to-BIM and digital twins.
GrooveSheet
Turns any song into sheet music, with AI transcription for drums and piano.
ChatFairy
AI chatbots for WhatsApp and Telegram, trained on your business to answer customers.
Onehub
One operations platform for service providers: orders, installation scheduling and dispatch.
Makan Box
Custom printed food packaging for cafés, hawkers and bakeries, sized and priced online.

FAQs

Answers to common AI queries

Questions

What does Kelin Studio do?

Who is Kelin Studio best for?

When should a business add AI to its workflows?

Can Kelin Studio implement CRM or ERP workflows?

What makes Kelin different from a typical AI agency?

Answers

Kelin Studio is an AI-powered digital transformation agency helping businesses modernize CRM, ERP, workflow automation, dashboards, cloud systems, and practical AI solutions.

What does Kelin Studio do?

Who is Kelin Studio best for?

When should a business add AI to its workflows?

Can Kelin Studio implement CRM or ERP workflows?

What makes Kelin different from a typical AI agency?

who we are

Partners who unlocked ai powers

Join the future of ai revolution

The Kelin Transformation Path

01 Audit

02 Roadmap

03 Build

04 Adopt

We

trust

Digital transformation gives AI a place to work: connected workflows, reliable data, and clear ownership.

Cross-functional implementation team

Bernard Tay

Edward Zhang

Mike Xu

Yongchun Xin

Margo Ma

Need a practical implementation partner?

execution signals

Products we build and run

Answers to common AI queries

Let’s talk about your next AI project

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