A full replatform for a monday.com Platinum Partner: 318 pages moved off Wix onto React, with all 229 blog URLs preserved and an AI pipeline publishing to eight channels.
Workflow challenge
Fruition had built real search authority on Wix across 229 long-form posts. The platform had become the ceiling: slow to extend, awkward to template, and impossible to automate against. Any migration risked the rankings that authority was built on.
229 indexed blog URLs that could not be allowed to break.
Wix templating blocked programmatic geo and vertical pages.
Content production was manual, and distribution was manual again after that.
The Kelin approach
Kelin Studio rebuilt the site on Next.js with a headless CMS and migrated every page, holding the blog URL pattern exactly as Wix had published it so no link equity was lost in redirects. On top of the new platform, an AI content pipeline drafts search-oriented posts from the existing library and fans each one out across eight social and listing channels.
Outcome
Fruition kept every ranking URL and gained a platform it can extend programmatically by market and vertical. Blog production and social distribution now run as one pipeline instead of two manual jobs.
Implementation snapshot
Representative implementation pattern for businesses moving from manual operations to connected CRM, support, and knowledge systems.
Kelin Studio
Transformation note
