A 60-page site and search programme for an established Singapore ship management company, built so the compliance record and fleet experience behind the business are what buyers find first.
Workflow challenge
Emaris Shipping manages tanker and bunker fleets out of Singapore with a shore team of ISM, ISPS and MLC auditors, former Flag State inspectors and DPAs, most of them a decade or more into the work. That depth wins contracts once a conversation starts. None of it was reaching anyone searching.
A track record built through referral and reputation, invisible in search.
Owners, charterers and oil majors shortlist on compliance evidence long before price.
Four service lines that read as one undifferentiated offer to a search engine.
The Kelin approach
Kelin Studio built the site on Framer around the way owners and charterers search: a page per service line that opens by defining the term rather than selling it, a clients and certifications layer placing the ISO standards and auditor credentials where a buyer looks for them, and a library of fifty articles covering the questions asked before a management contract is signed. Organisation, Service and OfferCatalog structured data was written across the site so the credentials are machine-readable, and GA4 was wired in at launch.
Outcome
Emaris now has a sixty-page search footprint rather than a brochure. Every service line has its own indexable page, the compliance credentials that win a shortlist are stated in structured data, and the article library keeps growing against the terms buyers are already searching.
Implementation snapshot
Representative implementation pattern for businesses moving from manual operations to connected CRM, support, and knowledge systems.
Kelin Studio
Transformation note
