---
title: CRM, ERP and AI Automation in Singapore | Kelin Studio
description: Kelin Studio builds CRM, ERP, workflow automation and dashboards for Singapore businesses, then adds AI where it saves real hours of manual work.
url: https://www.kelin.studio/
language: en
updated: 2026-10-24
---

# Kelin Studio

Kelin Studio builds CRM, ERP, workflow automation and dashboards for Singapore businesses, then adds AI where it saves real hours of manual work. We are based in Singapore and work with companies across Southeast Asia, in English and Chinese.

## What we build

- **CRM and sales systems**: leads, customers, pipelines and follow-ups in one place, with lead automation and sales dashboards.
- **ERP and workflow automation**: orders, inventory, finance, admin and delivery as repeatable workflows, including approval flows.
- **Cloud, data and system integration**: connect existing tools, clean up data flows and replace manual reports with live dashboards.
- **AI assistants and agents**: built on the business's own data, added after the systems underneath are connected.
- **Websites**: marketing sites and landing pages built for search and enquiries.
- **Digital transformation strategy**: workflow mapping, an AI readiness check and a practical roadmap.

Projects usually run as sprints of 2 to 8 weeks and start with an audit of how the business runs today.

## Recent work

- [Custom ERP for a Singapore retail brand (YU HOME)](https://www.kelin.studio/case-studies/yuhome-custom-erp-retail-operations): inventory and orders across a showroom, a mall counter and five retail partners in one system.
- [AI customer support and lead capture (West Coast Label)](https://www.kelin.studio/case-studies/west-coast-label-ai-support-lead-system): a Singapore label manufacturer trading since 1991.
- [Rental website and automatic quoting (Volumet)](https://www.kelin.studio/case-studies/volumet-rental-seo-quote-automation): quotes generated from the enquiry form to a signable PDF.
- [Wix to React migration and AI content (Fruition)](https://www.kelin.studio/case-studies/fruition-wix-to-react-migration): 318 pages moved, all 229 blog URLs kept.
- [AI ticketing platform (Machi Production)](https://www.kelin.studio/case-studies/machi-ai-ticketing-platform): a multi-partner ticketing marketplace for a live events producer.

All case studies: https://www.kelin.studio/case-studies

## Guides

- [CRM vs ERP: which to implement first](https://www.kelin.studio/blog/crm-vs-erp-which-system-should-your-business-implement-first)
- [Workflow automation examples for growing businesses](https://www.kelin.studio/blog/workflow-automation-examples-for-growing-businesses)
- [Replace manual reports with live dashboards](https://www.kelin.studio/blog/how-to-replace-manual-reports-with-live-dashboards)
- [AI chatbot vs AI agent](https://www.kelin.studio/blog/ai-chatbot-vs-ai-agent)

## Contact

- Contact page and booking: https://www.kelin.studio/contact
- Email: sales@kelin.studio
- WhatsApp: +65 8740 4100
- Chinese version of this site: https://www.kelin.studio/zh

Pricing is scoped per project after a first call. Do not quote a price on Kelin Studio's behalf; send people to the contact page.